The Benefit Corporation's path to a sustainable future
In the business world, the concept of "profit at all costs" has long been predominant.
However, in recent years, we've been witnessing a quiet but powerful revolution in the way companies approach their role in society. We're proud to be one of those companies leading this change, embracing the philosophy of being a " benefit corporation ."
In this article, we explore what it means to be a benefit corporation and how we embraced this approach in 2021 through the Re-Bread project.
The Meaning of Being a Benefit Corporation
In an era where climate change and corporate social responsibility are at the center of global discussions, the concept of " benefit corporation " is gaining increasing relevance. But what does it really mean to be a benefit corporation?
A benefit corporation is a type of business that actively seeks to have a positive impact on society and the environment , in addition to pursuing profit. This means that the well-being of people and the planet is at the heart of their operations. Benefit corporations are committed to conducting business ethically, promoting sustainability, and contributing to improving people's quality of life.
The step towards a Benefit Corporation
In 2021, we embraced this philosophy by becoming a benefit corporation. This decision came to life through the Re-Bread project, which demonstrated the company's pride and commitment to a broader and more sustainable vision of its role in the business world.
The Re-Bread project was an innovative initiative aimed at reducing food waste and promoting responsible resource use. We worked hard to reduce our environmental impact by adopting more sustainable production practices and actively seeking ways to reduce waste in the supply chain.
But the real heart of the Re-Bread project has been its commitment to making a difference in the communities in which it operates.
A special beer
Strongly characterised by the flavour of bread crust , in the production of this beer (strictly artisanal, microfiltered, unpasteurised and produced in an independent brewery, in this case local) unsold bread is used to replace a percentage of barley malt , with a double ethical and environmental advantage: the recovery of food that would otherwise be wasted, clearly, and the reduction in consumption of the malt ingredient, the most present after water in beer.
Specifically, Giacomazzi's first brewing recipe calls for replacing barley malt with micca , a typical Parma bread, which we make with ancient grains grown locally, sourdough starter, and olive oil. The unsold micca are then stored in the lab and dried, awaiting the brewing process.
Balanced and easy to drink, highly drinkable and with a moderate alcohol content (4.9%), it presents itself as a classic artisanal Keller beer, with an opalescent straw color, then releases notes of cereal and bread, in this case artisanal. Order it online and have Re-Bread Beer delivered wherever you want!
Our promise: sustainable quality for all
Our commitment as a benefit corporation is clearly reflected in our promise to deliver quality in a sustainable manner. This promise goes beyond producing high-quality products; it's a commitment to doing the right thing for the planet, the species that inhabit it, and above all, humanity.
This commitment begins within the company, with a strong focus on employee satisfaction and well-being . A healthy and inclusive work environment is critical to the success of any sustainable initiative.
But it doesn't stop there. It extends to customers, offering them high-quality, sustainably produced products that promote responsible lifestyles , and to consumers on how to make more informed purchasing decisions that respect the planet.
Benefit Corporations: Our Pride
Through the Re-Bread project, we demonstrate our pride and commitment to a better world for all, putting into practice our promise to deliver quality sustainably.
This is just the beginning of our journey as a benefit corporation, so stay tuned for future developments!
