With the unsold bread we made… A beer!
Do you know the "Micca di Parma" ? It's Parma's oldest and best-known bread , a timeless delicacy made with natural yeast, ancient grains, water, olive oil, and... Passion for baking!
Light and easily digestible because it's lard-free, it stays fresh and delicious even the next day. It's a traditional, homemade recipe, which we at Giacomazzi honor every day by offering to customers in our stores, and which they still appreciate today, after so many years.
If you're wondering why we're talking about this traditional Parmesan bread , keep reading and we'll reveal the secret right away, even though we've already given you a big clue in the title of the article.
Presenting RE-BREAD “La Micca”, the beer that comes from bread.
What if we told you that from the leftovers of Micca we created a craft beer that is delicious, extremely sustainable and one of a kind?
Yes, you understood correctly and no, we haven't gone crazy: " La Micca" is the new craft beer by RE-BREAD , a bottom-fermented, unfiltered and unpasteurized keller, which comes to life from the leftover bread from our stores (that's why "Re-bread"), thus reducing the consumption of raw materials and promoting less environmental exploitation.
Our beer is characterized by a straw yellow color and delicate, authentic aromas: it will surprise you with its unique and unmistakable aftertaste of... Bread!
The alcohol content is 4.9% vol. , making it perfect for accompanying aperitifs, light dishes, baked goods, pizza, and even fish.
An expression of corporate values and commitment
RE-BREAD was born from the constant drive for innovation and improvement that has always been part of our company's DNA: the desire to experiment with new recipes, new products, and new delicacies never stops. We like to call ourselves an "artisanal bakery and pastry shop" to emphasize our natural propensity for innovation.
Not only that, this beer is tangible proof of our dedication to environmental sustainability and our commitment against the waste of resources : we wanted to demonstrate that great things can be done with the leftovers of our main raw material.
And we did it.
Our environmental and anti-waste zeal has been recognized not only through the production and sale of RE-BREAD “La Micca”, but also by obtaining official recognition as a “Benefit Corporation ”, which “integrates, in addition to profit objectives, the aim of having a positive impact on society and the biosphere.”
Where to buy our sustainable beer
“La Micca” is a great revolution at a small cost: only 3.50 euros for the 33ml format and 5.00 euros for the 50ml format .
It's waiting for you in all our stores and in our online shop ...
Don't miss it!
